MEDIUM TERM CORPORATE PLAN AND
THE COPYRIGHT SYSTEM
As the world experiences greater advancement in technology, more emphasis is now placed on innovative and knowledge based products which have become the new trading commodities. The creative industries are at the heart of these developments.
Nigeria, as a nation with huge creative capacity, as witnessed in recent times by the exponential growth of the movie and music industries, is a potential beneficiary of the emerging global economy.
The copyright system as it were, provides a framework for generating and managing these innovative and creative products.
The process of production and dissemination of creative works involve a considerable amount of financial and human resources. Major recording companies spend millions of naira on the promotion of artistes and the marketing of their works. Campaigns that attend events such as musical concerts, or television shows attract millions of people. All these would not be possible without the certainty that those who invest in these industries will be able to recoup their investments and be rewarded for their efforts. The orderly acquisition and transfer of rights in the various products emanating from the industry guarantees return on investments.
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